Beyond smartphones and saris: Flipkart’s quest for a bigger shopping cart

Flipkart CEO Kalyan Krishnamurthy has many challenges to solve before the e-commerce giant’s IPO; image credit: illustration by Manali Ghosh

Synopsis

Over the past two years, Flipkart has been frenetically diversifying into several categories. Unlike its earlier days, quick expansion into new categories by capitalising on brands and user base is not easy. Every category has well-funded market leaders that have solidly built their presence.

Flipkart is filling up its shopping cart. Yes, you read that right. Flipkart has been stretching its horizontal marketplace to encompass more categories, and is aggressively diversifying into new sectors through investments and acquisitions. The Walmart-owned company’s long and arduous efforts to unshackle itself from dependence on two categories —consumer electronics and fashion — have assumed a sense of urgency, with the noise around its

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