Meesho records 428% YoY order growth, logs 5.35 million orders in a single day

Internet commerce platform, Meesho, recently hosted a ‘Maha Indian Savings Sale’ on June 5. The company claims to have recorded 5.35 million orders during the one-day sale event. The e-commerce company has seen a growth from 1 million orders on June 6, 2021 to 5.35 million orders on June 5, 2022.

Nearly one lakh sellers, participated in the recent sale. Around 75% of the participating sellers are from tier 2 regions including deeper corners of India such as Bathinda, Haldwani, Solapur and Tirunelveli among others. Participating sellers, witnessed a 217% increase in orders compared to business-as-usual (BAU).

Over 26,000 new sellers had participated in the sale event. Be it industry-first initiatives, operational efficiency or providing tools & solutions, the company has implemented several initiatives to drive this impact.

In a statement, Utkrishta Kumar, CXO, Business at Meesho, “Despite rising inflation, we recorded 5.35 million orders, serving over over 20,000 pincodes. In the last 6 months, we have witnessed a 3.75X jump in seller participation in sale events. We will continue to help discover hyperlocal businesses and products, make e-commerce accessible to customers and keep on innovating.”

Making e-commerce accessible to customers from all corners of the country, nearly 78% of the demand came from tier 2 markets like Bhilal, Guntur, Hubli and Port Blair. Top categories that witnessed the highest growth during the sale were apparel, kidswear, consumer electronics and home decor.

Meesho’s app downloads surged nearly 5X Y-o-Y to over 102 million in Q4 FY22. With 44 million active product listings, Meesho is catering to India’s value-conscious market.

(The one-stop destination for MSME, ET RISE provides news, views and analysis around GST, Exports, Funding, Policy and small business management.)

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